Why understanding salt water electrolysis can help you make a killing!

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Understanding peoples’ needs and offering expert advice about their options helps build trust and can turn prospective clients into loyal customers. As 80% of peoples’ path to owning their dream pool starts with online research, it’s normal that they have a lot of questions by the time they contact you. A topic that often comes up is whether someone should use chlorine in their pool or if they should choose a salt water electrolysis system. Being able to answer questions about the differences between the two can persuade a client to do business with you, even if they ultimately decide against salt water electrolysis.


See also: Buying a swimming pool: what questions do customers ask?

Salt water still uses chlorine, but not how you’d think

There is one important thing to clear up right away. Salt water electrolysis does, in fact, use chlorine to clean the pool. The difference is that the system creates the chlorine itself through electrolysis of NaCl, normal table salt.

This means that there is normally much less chlorine in the pool at any one time. The supply is continually being replenished by the chlorine generator instead of a lot of chlorine being added at once during regular maintenance. It also means the owner does not need to store potentially dangerous chlorine pool chemicals around their house.

Better for sensitive eyes and skin

Salt water electrolysis generators also get rid of chloramines. Chloramines are the compounds that cause the “chlorine smell”. They form when chlorine reacts with peoples’ sweat or other contaminants in the water. They are a major cause of irritation to peoples’ eyes or skin. Children are often more sensitive to this than adults. As one of the main reasons people build a pool is family, this may be an important consideration for some.

Quicker and easier to maintain

An area where prospective pool owners often want more information is maintenance. Maintenance for pools using salt water electrolysis is much easier and quicker than that of traditional chlorine pools. Where a chlorine pool will need to a shock treatment every few weeks depending on use, the electrolysis process often takes care of this in salt water pools.

While they still need to be monitored, the reduction in the amount of chemicals needed to regulate pH and chlorine levels also means less time spent calculating and adjusting water quality.

An economic option

Despite increased set-up costs, using salt water electrolysis may save the customer money in the long run. Without the need to buy expensive chlorine compounds and other chemicals, the cost of maintenance may be greatly decreased. However, this should be presented to customers on a case by case basis as electricity prices and the cost of the chlorine generator that they choose will be determining factors in this.

A better experience

Many people report a generally better experience in pools that use salt water electrolysis. As the level of salt used in actually quite low, around 2,500 to 6,000 ppm, there is either no taste or no strong taste from the water as people only begin to taste salt at 3,500 ppm – much nicer than what tastes like a mouthful of bleach in chlorine pools! The water is also said to feel better on the skin. The addition of sodium acts like a water softener, replacing calcium and magnesium ions with sodium ions, resulting in a more pleasant swim!

Read also: 5 ways of treating your pool water without using chlorine

With all these benefits, you may find customers eager to follow the many hotels and spas that already use salt water electrolysis in their pools. By building your expertise, you strengthen your relationship with your clients… and improve your sales! For more informations, check also our article about criteria to consider when choosing a maintenance system.

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