Discover L’activité Piscine, the leading magazine for swimming pool professionals

For nearly 30 years, L’activité Piscine magazine has been analysing developments in the sector and supporting swimming pool professionals in their day-to-day work. News, trends, market insights, innovations and case studies: discover the various sections that feature in every issue.
 

Launched in 1998, L’activité Piscine quickly established itself as the leading magazine for the swimming pool and spa industries. It is distributed free of charge every two months to over 4,500 pool professionals, manufacturers, distributors, retail networks and, more broadly, to all stakeholders in the sector.

At a time when the industry is undergoing profound change, particularly under the influence of climate change and artificial intelligence, L’activité Piscine has a clear objective: to enable swimming pool professionals to better understand the transformations taking place, anticipate developments in the industry and rise to the challenges of tomorrow.

Let’s dive into the heart of the magazine!

Get the latest industry news at a glance

L'Activité Piscine opens with a ‘News’ section. Thanks to its format of short news items, pool professionals can see at a glance the key developments shaping the sector. From executive appointments and start-ups to partnerships, innovations and app launches: all the essential news is covered here.
 

Practical marketing advice

The following section is entitled ‘Marketing’. Here, we address cross-cutting issues such as prospecting, sales, communication and customer experience. The aim? To offer practical advice and tools that can be put to use straight away to help swimming pool specialists grow their businesses. Recent topics covered include closing techniques, boosting sales through social media and phygital strategies.
 

Taking the pulse of the market

Let’s continue reading the magazine. The next section, ‘Market’, is one of the most eagerly awaited by professionals. It provides a quarterly review of the French swimming pool market. Through charts, infographics and analyses, readers can explore trends in invoiced turnover, the number of swimming pool contracts signed, quotes issued and the status of order books.
 

The events that drive the industry

The swimming pool sector is heavily focused on the field. As such, the following section, entitled ‘Events’, plays a central role in the magazine as it covers the industry’s key events. These include press conferences organised by the Federation of Swimming Pool and Spa Professionals (FPP), trade fairs such as Piscine Global – the sector’s flagship event organised by GL Events – national conferences dedicated to public swimming pools, and company anniversaries.
 

Meeting the key players and discovering new solutions

Let’s now turn to ‘In the Words of the Experts’, a new section of the magazine. Here, the floor is given to professionals – often self-employed – who have devised and developed innovations designed to make the day-to-day lives of swimming pool professionals easier. Among the latest solutions created are patented mobile terraces, an innovative water treatment solution, and a process for cleaning sand filters without wasting a single drop of water.
 

Two feature articles analysing the sector’s challenges

Let’s now turn to the heart of the magazine, comprising two thematic features analysing current issues. In the latest issue, for example, L’activité Piscine focused in particular on changes to the ten-year guarantee in the swimming pool sector, a market currently undergoing significant change.
 

On-site projects at the heart of the magazine

The final section of the magazine is devoted to on-site projects. It highlights two remarkable swimming pool construction and renovation projects, providing a detailed account of the works and the technical choices made. A swimming pool specialist is also invited to talk about his career path, his areas of expertise and what makes his company unique. Finally, the magazine gives a voice to a trainee swimming pool specialist, offering an insight into their daily life, their journey, what attracts them to the profession and their ambitions for the future.