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Partner of the German Pool & Wellness Association (bsw)
Partner of the Austrian Pool & Wellness Association (ÖVS)
Partner of Wellness Stars Deutschland
Partner of the International Pool & Spa Press Alliance
Partner of the German Sauna Association (Deutscher Sauna-Bund)
Partner of the German Association "Bundesfachverband Saunabau, Infrarot- und Dampfbad e. V."
Partner of Sopra
Partner of Topras
Partner of aquanale Cologne, Interbad Stuttgart, Piscine Global Lyon, Piscina Barcelona and others


SCHWIMMBAD+SAUNA has been the magazine for wellness culture for over 50 years with an exclusive target group that focuses on the gardens: Homeowners and builders who already own a wellness facility, are considering the installation of swimming pools, natural pools, whirlpools, saunas, steam baths and wellness facilities or are planning their renovation or expansion.


The magazine for professionals is aimed at the swimming pool and sauna industry and the specialized trade. Here you will find all relevant industry information, personal data, but also reports on exemplary specialized trade activities as well as  sophisticated technical articles. The PROFI section is shown by multiple uses for the advertising campaigns of producers. The next award ceremony will take place in 2024.


SCHWIMMBAD+SAUNA offers as the only magazine in the German market the Golden Wave, a reward for outstanding producers and retailers in eight categories. The importance of this reward is shown by multiple uses for the advertising campaigns of producers. The next awarde ceremony will take place in 2024.


The magazine is represented on the ePaper portals Readly, Sharemagazines, Yumpu and Issuu.


HOTEL, SPA + THERME magazine is a joint effort of the two special interest magazines Schwimmbad+Sauna and spa & home. In contrast to the two parent publications, which also address the private pool and spa owner, HOTEL+Spa is a pure B2B magazine with a focus on the hotel and spa market. With HOTEL+Spa, we are specifically targeting the wellness hotel and spa market.

Our B2B special issue TRENDS offers you the platform to present the most important trends, news and developments of your company for the coming year at the beginning of the year. It is published shortly before Christmas, in the "quiter" period, and you can reach over 15,000 industry members involved in pool and wellness by direct mail alone. Including the exclusive specialized trade.

The Bestseller is the very latest overview of new products for the autumn trade faire season and is published in the trade faire issue 11-12. In the overlapping insert, companies present their Bestseller and their new products, whether they re present at the resepctive trade fair or not.



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